SAM MILLNE & THE VIRANTS
For Sam Millne & The Virants, an emerging indie rock band from Liverpool, I led a logo refresh that aligned closely with their musical identity and the artist’s personality. Working in close collaboration with the band, we developed a visual style that not only captured the 'clean-singer-songwiter' image but also paid homage to Sam’s deep Liverpool roots.
Despite a tight deadline, the process remained fully collaborative, with client feedback shaping every stage of the design. The final outcome included two distinct logo variations: a clean wordmark and a stylized street sign. Both designs drew inspiration from Liverpool’s cultural legacy, with the 'Penny Lane' typeface and iconic street sign motif reinforcing the band’s proud Scouse identity.
Check out the band on Spotify and socials:
OUTCOMES
